Journal

Notes from the studio.

What we keep learning about design, engineering and motion — written between projects, not in a marketing meeting.

6 articles — new notes monthly

Your Website Is Your Hardest-Working Salesperson

It never sleeps, never takes a day off and talks to every visitor exactly the way you scripted it. Treat it like an employee, not a brochure.

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Engineering · Aug 2025 · 6 min read

Performance Is a Design Decision

Speed is not a technical afterthought bolted on at the end. It is shaped in the first sketch — by layout, media and motion choices.

Motion · Jul 2025 · 5 min read

Motion With Meaning: Animating With Intent

Animation is not decoration — it is a language. Used well, it explains hierarchy, confirms actions and gives a brand its body language.

Engineering · Jun 2025 · 7 min read

Shipping WebGL to Real Users: What We've Learned

Real-time 3D on the web is spectacular in demos and unforgiving in production. Here is the playbook we use to make it survive contact with actual visitors.

Design · May 2025 · 5 min read

Landing Pages That Convert: Structure Over Decoration

High-converting pages are not the loudest ones. They are the clearest — a promise, proof, and one unmissable next step.

Design · Apr 2025 · 6 min read

Accessibility Is Not a Phase — It's a Standard

The details that make a site usable with a keyboard, a screen reader or shaky hands are the same ones that make it feel precise for everyone.

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